About
Results-driven MBA candidate with a STEM designation, specializing in Marketing and Management Science, poised to leverage a proven track record in B2B SaaS marketing and product strategy. Expert in driving revenue growth, enhancing brand visibility, and optimizing customer lifecycle through data-driven campaigns, CRM architecture, and innovative product adoption strategies. Seeking to apply advanced analytical and strategic leadership skills to high-impact marketing roles within the tech industry.
Work
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Summary
Spearheaded strategic marketing and CRM initiatives for a B2B weather-tech startup, significantly enhancing brand positioning, user acquisition, and sales operational efficiency.
Highlights
Spearheaded a brand-positioning initiative, conducting 15+ customer/employee interviews and benchmarking 8 competitors to develop a targeted messaging framework.
Optimized signup flow UX, boosting free trial signups by 100% Week-over-Week and drastically improving context and conversion.
Developed and executed go-to-market strategies for new product features, achieving 25% click-through rates and 10%+ user adoption.
Architected and implemented end-to-end sales CRM infrastructure on Zoho, deploying 10+ automated processes and performance dashboards to increase sales operational efficiency by 50%.
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Summary
Led multi-channel marketing and PR efforts for a global business email SaaS service, driving significant lead generation, partnership growth, and brand awareness.
Highlights
Crafted strategic multi-channel marketing campaigns, boosting sales meeting rates by 5% and securing over $250K in partnership contracts.
Spearheaded a new product launch digital marketing campaign with a $50K budget, achieving a 7% CTR within 2 months by expediting hypothesis testing.
Improved brand awareness and generated a $1M+ partnerships pipeline by leveraging Tradeshow Marketing as a key growth channel.
Managed communications for a $30M funding investment from WordPress.com, collaborating closely with leadership to execute a PR-driven marketing campaign to garner extensive media exposure.
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Summary
Advanced product adoption and market presence for a B2B SaaS internal communication platform by leading strategic initiatives and optimizing customer engagement.
Highlights
Invented a low-touch onboarding process for new paying customers, expanding product adoption and engagement by 2X and facilitating long-term retention.
Initiated a thought leadership webinar series, collaborating with international influencers to attract 100+ attendees per session and boost organic traffic.
Achieved a 10% lift in product activation by designing personalized in-app onboarding flows, leveraging user behavior insights and competitor benchmarking.
Boosted brand visibility by leveraging popular software review sites, increasing referral traffic by 15%+ and driving product ratings to 4.0+.
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Summary
Executed product marketing strategies for a B2B SaaS platform, focusing on enhancing user experience and improving product visibility.
Highlights
Contributed to a 10% lift in product activation by assisting in the design of personalized in-app onboarding flows based on user behavior.
Supported campaigns to boost brand visibility on software review sites, contributing to a 15%+ increase in referral traffic and improved product ratings.
Assisted in the development of go-to-market strategies for product features, ensuring alignment with market needs and user adoption goals.
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Summary
Managed key client relationships and drove revenue growth for a B2B SaaS platform by optimizing lead conversion and sales processes.
Highlights
Drove over $500K in revenue and generated 40% more qualified leads by introducing chatbots that reduced response times and connected prospects to sales.
Managed a portfolio of key accounts, focusing on retention and expansion, contributing to overall sales targets.
Collaborated with the sales team to streamline the lead qualification process, improving efficiency and conversion rates.
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Summary
Supported sales and business development efforts for a B2B SaaS platform, contributing to lead generation and sales team efficiency.
Highlights
Set up and optimized the sales CRM structure on HubSpot, automating processes to minimize manual intervention and increase sales team efficiency.
Conducted training sessions for 15+ team members, ensuring proficiency with HubSpot for improved sales operations.
Identified and nurtured new business opportunities, contributing to the sales pipeline and supporting sales targets.
Education
Awards
Team of the Year 2022 (Marketing)
Awarded By
Titan
Recognized for outstanding performance and contributions to marketing objectives and team success.
Skills
Marketing Tools
Hubspot, Zoho, Pendo, MS Clarity, Google Ads, Google Analytics, Ahrefs.
Data & Analytics
R, SQL, Data Analysis, Performance Dashboards.
CRM Systems
Hubspot, Zoho, Jira, Confluence.
Marketing Strategy
Product Marketing, Digital Marketing, Brand Positioning, Go-to-Market (GTM) Strategy, Lead Generation, Partnership Development, PR & Communications, Content Strategy, Tradeshow Marketing, Influencer Marketing.
User Experience & Engagement
UX Optimization, Customer Lifecycle Management, Onboarding, Customer Retention.
Business Operations
Sales Operations, Market Research, Strategic Planning, Project Management, Cross-functional Collaboration.
Web Technologies
HTML.